Based on an MBA, built for the current & future leaders of the material handling industry.

MHEDA has partnered with GoalMakers
to bring you a 10-week, fully virtual training
and networking program with a curriculum based on an executive MBA, in 
The Master Manager Program.

Key takeaways from the
Master Manager Program:

Become a better people & team manager.

Improve your leadership skills & systems.

Master the finances to help grow the bottom line.

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Want a full debrief of the program?

mheda master manager program

Countdown to our program kick-off!

The MHEDA Master Manager program is an interactive 10-week fully digital 'mini-MBA' for both the current & future leaders of the material handling industry to continue to grow in their careers and improve their businesses.

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What your peers have to say about the program:

"In my opinion, this program is the best course within MHEDA.

We implemented the entire program in real-time at our company, every strategy and principle, step by step and it has set up for the next year at our company to be successful."
Gerardo Padilla
Chief Executive Officer
SEIL Rentals
"In our industry, what we need to know is how to take care of the right customer, make profit, have goals, and make people accountable for what they do at their organizations, which the program checks all those boxes on. Thank you for helping push our company in the right direction with our goals!"
Mike Hudak
Director of Sales
Conveyor & Caster
“I learned a ton throughout the program, probably the most important was empowering your entire team and giving wide boulevards. Already told the chief of staff at the company to put more employees into the program! I got a ton of value from it."
Jesse Collins
Systems Department Manager
Alliance Material Handling
"This is a very valuable training program.

I plan to train all W.W. Cannon managers with this program.

Great mix of networking and live sessions. The material is spot on."
Greg Brown
President
W.W. Cannon
What's Included

Explore the MHEDA Master Manager Program

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it's one of the most comprehensive programs in the entire material handling industry.

When you join, you'll receive access for a year to:
  • 6+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced eLearning
  • A cohort of your fellow business leaders to connect & network
  • Continued access for a full year after the 10-weeks
  • Downloadable companion worksheets & materials
  • 20 interactive tools to implement the learning 
  • Knowledge checks to build competency
  • A learner handbook to organize it all.
  • Additionally, MHEDA Master Manager participants will receive all three DSC (Distributor Statistical Comparison) Reports ($500 value!).

Maximize your learning with a blend of self-paced eLearning with interactive live sessions!

Self-Paced eLearning

The content is engaging and approachable built to suit all different learning styles helping to simplify concepts into practical application within your business.

Printable Workbook

Along with the digital learning, engage with the physical workbook which can be printed out as your physical companion to guide your time in the program.

Bi-Weekly Zoom Calls

Participate in our live bi-weekly facilitations, as well as  the community forum, to share thoughts and ideas, increase connection, get help implementing the learning.

MHEDA Member Exclusive Pricing

If you are not a MHEDA member, please reach out to Katie Richards at krichards@mheda.org to discuss joining.
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Solo Learner

$995 $895

Early Bird Pricing through July 31!

Teams of 3+

$895

per learner

Join as a team & save $100 per person!

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Teams of 15+ can offer Private Programs

Interested in a program for your company?

MHEDA is offering member companies interested in launching their own private cohort of the Master Manager Program to bring this great training program to your team. Take this opportunity to align everyone around your goals, vision, and financials in a private program, just for your company! 
L i v e   s e s s i o n s   f o r   e v e r y o n e

What makes this program different?

The real key is a blended learning experience -- pairing self-paced online learning with live facilitated session to learn with your peers and from the experts themselves in real-time. 
Live Sessions
Self-Paced eLearning
Professional Networking
facilitations

Expert-Led Live Coaching Sessions

Beyond the online learning we come together with a cohort of your peers for bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.

Save the Date for Our Live Program Kick-Off

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Learning

Interactive Self-
Paced Online Learning

The program is designed to provide you with impactful knowledge & resources that will guide you, step-by-step to put into practice immediately.

Want to test-drive the self-paced learning yourself? 

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Networking

A Cohort of Fellow Business Leaders

Connect with both the current and future leaders of industry to learn & share together in a peer-to-peer learning experience, building your support system!
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Save These Dates!

The program will include live sessions to network and learn in real time with your cohort.
All live sessions will be via Zoom on Tuesdays at 10 - 11 AM CT (11 AM - 12 PM ET)

PROGRAM
KICK-OFF AND ONBOARDING

September
1

VISION, GOALS & PLANNING PROCESS

September
15

THE RIGHT TEAM & CUSTOMER

September
29

AN EMPOWERED SYSTEM OF MANAGEMENT

October
13

DEMYSTIFYING THE FINANCIALS

October
27

APPLYING THE FINANCIALS

November
10

Can't make one of the live sessions? No worries, all are recorded for you to review later!

Meet Your Instructors

Nathan 'Nate' Storey

Vision, Goals & Planning Process

Nate Storey is the Managing Director of Warehouse Equipment at Storage Solutions, a Jungheinrich company headquartered in Hamburg, Germany. Over the past 20 years at SSI, he has guided the organization through multiple ownership transitions, including transitions to private, ESOP, and private equity ownership, as well as a strategic ownership buyout.


Throughout his career in the storage and handling industry, he has held a wide range of roles, giving him a well-rounded perspective and deep expertise in optimizing relationships with customers, suppliers, and employees. He is currently serving on the MHEDA Board of Directors & held the position of Chairman of the Board in 2025.


Outside of work, Nate stays busy supporting his four children’s activities—often coordinating schedules with his wife to keep everything running smoothly. In his free time, he enjoys playing the banjo, spending time with family and friends, working out, and continuing to learn about leadership.

Steve Strenck

The Right Team & Customer

Director of Sales for Gregory Poole Lift Systems Division

Jim Ripkey

Management & Leadership Expert

Jim Ripkey is a veteran leader in the material-handling industry, currently serving as President of Industrial Equipment at Hy-Tek Intralogistics. With over 35 years of experience, he is known for his expertise in operations, sales management, and dealer network growth. He is regarded as a strategic asset, having previously doubled Hy-Tek’s aftermarket business and expanded its technician team by 50 percent during his tenure. 


Active in the industry, Ripkey has served on the Board of Directors for the Material Handling Equipment Distributors Association (MHEDA). He is a recognized expert who has facilitated industry workshops on technology, training, and parts/service operations. A 1990 graduate of Miami University, he has also held executive roles at Barloworld Handling and played a key role in launching Hy-Tek's JCB construction equipment division.

Briana McCrumb

Program Facilitator

Briana is passionate about helping people and organizations thrive by simplifying talent and leadership practices. With 15+ years of experience across corporate, nonprofit, and small-business environments, and as an Adjunct Professor in the University of Denver’s Strategic Human Resources Master’s program, you will see her bring real-world insight, research-backed practices, and a practical mindset to every learning experience. Through her coaching and facilitation, Briana helps leaders turn insight into action—building stronger teams, healthier cultures, and workplaces where work doesn’t “suck,” and performance thrives.

Jeremy Wall

Program Guide

Jeremy has a passion for simplifying the complex. As you will see in the self-paced learning, he will support your learning journey, bringing these concepts from theory to practical implementation within your business.

Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to create a lasting impact on building a better culture, healthier balance sheets, and a stronger bottom line.

John Cioffi

Program Creator

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30 years coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries.

John received his MBA from The Wharton School and holds a Master’s from Dartmouth.

Special offer

Access to All Three DSC Reports

Additionally all individuals who register for the Master Manager program will receive the three DSC (Distributor Statistical Comparison) Reports! Three reports are: Industrial Truck; Storage and Handling; Engineered System/Integrator. 
Free to You!
These reports are valued at:

$500

Access to these reports will provide you with data and insights on three important profit drivers: Growth, Gross Margin, Expenses.

The report is based on financial data collected from MHEDA Members most recently completed fiscal year. The data is collected by Mackay Research Group and analyzed for validity, thoroughness, and market representation based on the organization’s size, line of business, and geographic region.

What is the Master Manager Program Curriculum?

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Set Goals All the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Learning Outcomes of this Section

  • Set a company-wide vision.
  • Learn how to create good goals.
  • Create goals for the company, departments & each employee.
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Focus On The Process Not a Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Learning Outcomes of this Section

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.
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Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Learning Outcomes of this Section

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve the Right Customer

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Learning Outcomes of this Section

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.
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Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. We determine if our team members meet the criteria required to work in an environment of empowerment and how to coach them in they can.

Learning Outcomes of this Section

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.
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Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Learning Outcomes of this Section

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.
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Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Learning Outcomes of this Section

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.
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Applying the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Learning Outcomes of this Section

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Want to Learn More?

If you'd like to learn more, use the calendar to find a time convenient for you to discuss the MHEDA Master Manager Program with one of our program facilitators to determine who from your team should participate in this training.

Grab a time that works for you!

THE GOALMAKERS GUARANTEE

We believe in our material, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

MHEDA Master Manager Certification

  • By the end of this course you will have the knowledge, skills, and resources you need to be more successful so let the world know it!

    Up upon completion of this program you will receive the MHEDA Master Manager certification as a badge you can add to your LinkedIn and other professional credentials.

Fundamentals of the MHEDA Master Manager Program

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
Write your awesome label here.

Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 
Team

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 
Write your awesome label here.

Improve your management and grow your bottom line.

Organizational Leadership

Most managers never receive formal training. Arm yourself with the knowledge and tools to become a Master Manager.

Demystify the Financials

Every employee should understand financials. This program will help you recognize how every decision effects the bottom line.

Frequently Asked Questions

Don't see the answer to your question below?
Click here to book a time to chat with the GoalMakers team

Who is the program for?

This information is beneficial for everyone, from the CEO to the sweeper, essentially the more of your team that understands these fundamentals, the better off your business will be. However, if you want to start slow, we suggest that owners, managers, future leaders, supervisors, and high-potential employees go through this program together as a unit for the most impactful outcomes.

How long will it take me to complete? Per section & in total?

Weekly you should expect about 2.5 hours per week, but self-paced learning is all up to your availability! 

Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

How many people from my team should participate? 

Beyond being a great learning program this is an organizational alignment tool meaning that the more people who participate together, the better the impact you'll see when looking to implement these learnings.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

How long will I have access to the program?

Great question, while the program runs in a synchronous timing with your peers after the 10-weeks you will retain access as it does not expire!

Are there assignments & testing?

You won't get a certificate just for signing up, no participation trophies here! 

Throughout the program there are 6 end-of-section knowledge checks at the end of each of the management sections, and then a cumulative exam at the end. All must be completed and passed in order to receive your certificate.

Not ready to register, but want to stay connected?

Add your email address below and we'll stay in touch (no spam) about any special offers for the program both for this cohort and future! 
Thank you!
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